Protect Fresh Water
Join this initiative in the Newday app to direct 1% of our profits to this cause.
Newday's Protect Fresh Water Initiative was created to help protect freshwater resources. Join this initiative through the app, to help direct Newday's donations towards the non-profits supporting this initiative.
Newday’s Protect Fresh Water initiative is important for communities around the world that use freshwater resources for fishing, navigation, and drinking water. Although there are laws in the United States that intend to protect lakes, streams, and rivers, some policies are too weak or aren’t being followed. According to the Natural Resources Defense Council (NRDC), around 40 percent of US waterways are too polluted for fishing and hundreds of freshwater fish species are at risk for extinction. In the Midwest, invasive species and pollution threaten Lake Michigan. In other parts of the world, such as Uganda and Bangladesh, millions of people lack access to safe water. The NRDC and Water.Org are addressing these challenges with policy initiatives and microfinance programs.
Non-profits are working on the front lines every day to solve problems facing coral reefs and dependant marine wildlife.